A single property website isn’t just a bauble. Done right it has the power to attract and engage the home buyer.

A picture is worth a thousand words, and in today’s time-starved attention economy, a new listing has a few seconds to make a first impression on potential buyers and their agents. Photos are one of the most powerful reasons a property sells quickly or languishes on the market. This means that having your best marketing plan for every listing is essential, as there are fewer listings to go around and stiffer competition in getting them. You really only have seconds to grab the viewers interest so the viewing experince matters.

The best approach is to show the most appealing photos in a quick Overview section of a property website that captures the property’s essence inside and out, to hit the main points that people care most about and reference that additional photos can be seen in the photo “gallery”. Video and other media make a great supplement to photos and provides the potential buyer with an opportunity of taking a more in-depth look.